This is the typical bag used by companies that, even through packaging, aim to obtain extreme brand visibility. The “handmade” shopper, like any object made by hand, has to stand out mainly for creativity and originality. The handcrafted characteristics of the product, together with the design and the freedom of choice of the materials – innovative or traditional as demanded – calls to mind luxury and elegance. Great care for details and finishes, the infinite possibilities in combining materials, shapes and colours, turn it, on the whole, into an object far different from a large scale, industrially manufactured product.